Is Smart Phone Traffic
Important to Your Business?
Just for a moment, ignore tablet traffic.
Tablet traffic makes up about 8% of the web page traffic world-wide.
Your old 2013 (non-responsive) site looks fine on an iPad Pro. And the iPad Pro covers about 89% of the traffic to the tablet market.
And 89% times 8% is a little over 7% — so tablet traffic is not the primary justification for a responsive website upgrade.
How about smart phone traffic?
Let’s assume your last site was built in 2013. Smart phone traffic accounted for about 15% of page views.
So, in 2013, investing in a responsive site may have seemed — meh.
However, the world has changed. In 2018 52.2 percent of all website traffic was going to mobile phones.
So, compared to 2013, investing in a responsive site today can more than triple your smartphone traffic! And with smartphone traffic at more than half of the total web traffic, the decision to invest in a responsive site has become a no-brainer.
Regardless of your market, the opportunity for traffic from smartphones is now about 340% of what it was in 2013.
|340%||2018 Smart Phone Web Traffic
Compared to 2013
Not surprisingly, these numbers track closely to US organic search over mobile devices.
In the 3rd Quarter of 2019, mobile devices accounted for 60% of U.S. Organic Search visits.
|60%||Percentage of All Visits Resulting from US Mobile Device Organic Search|
And finally, for you MBA types, the growth in traffic from 2013 to 2018 was a CAGR of 28% — not bad.
|28% CAGR||2013 to 2018 Smart Phone Traffic Growth|