Is Smart Phone Traffic
Important to Your Business?
Just for a moment, ignore tablet traffic.
Tablet traffic makes up about 8% of the web page traffic world-wide.
Your old 2013 (non-responsive) site looks fine on an iPad Pro. And the iPad Pro covers about 89% of the traffic to the tablet market.
And 89% times 8% is a little over 7% — so tablet traffic is not the primary justification for a responsive website upgrade.
How about smart phone traffic?
Let’s assume your last site was built in 2013. Smart phone traffic accounted for about 15% of page views.
So, in 2013, investing in a responsive site may have seemed — meh.
However, the world has changed. In 2018 52.2 percent of all website traffic was going to mobile phones.
So, compared to 2013, investing in a responsive site today can more than triple your smartphone traffic! And with smartphone traffic at more than half of the total web traffic, the decision to invest in a responsive site has become a no-brainer.
Regardless of your market, the opportunity for traffic from smartphones is now about 340% of what it was in 2013.
| 340% | 2018 Smart Phone Web Traffic Compared to 2013 |
Not surprisingly, these numbers track closely to US organic search over mobile devices.
In the 3rd Quarter of 2019, mobile devices accounted for 60% of U.S. Organic Search visits.
| 60% | Percentage of All Visits Resulting from US Mobile Device Organic Search |
And finally, for you MBA types, the growth in traffic from 2013 to 2018 was a CAGR of 28% — not bad.
| 28% CAGR | 2013 to 2018 Smart Phone Traffic Growth |